Darkstore - an urban fulfillment company and “invisible retailer” providing services for e-commerce brands, partnered with Nike to bring sneakers direct-to-consumer by way of Snapchat. Yes, you read that correctly - Sneakers purchased inside the Snapchat app. TechCrunch reported that this “collaboration of epic proportions pre-released the Air Jordan III “Tinker” on Snapchat with same-day …
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